Happy tears

DDD - Happy tears
Category:

Digital Marketing & Social Media

Our idea was to make Tempo stand not for illness and unpleasant situations only, but also for release of happy emotions. That’s why we decided to develop an integrated campaign that was concentrated on one of the most touching moments of our life: the marriage proposal. 'The Dream Marriage Proposal' was launched by calling in one of the top Italian drama directors to help one guy to give to his girlfriend the marriage proposal of his dreams. Over 3000 guys applied, but only the most touching interview formed the narrative of a special movie that was shot with the help of the winner and finally aired into a cinema for a lovely ambush. Finally, we sent out a new e-commerce platform (dillocontempo.it) that turns Tempo hankies into a new media where to communicate the happiest moments of your life with others.

DLVBBDO S.p.A.

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