Archiproducts Scan App

DDD - Archiproducts Scan App
Category:

Apps

Other categories:

Installazioni

italiano

PHYSICAL TO DIGITAL: 
PRODUCTS INTERACT WITH HUMANS IN A NEW “DESIGN EXPERIENCE” — Archiproducts Milano offre una nuova “Design Experience”, con oggetti connessi, interazioni digitali e realtà aumentata. Attraverso l’app Archiproducts Scan, ogni oggetto esposto rilascia un “cookie”, contenente informazioni su caratteristiche, varianti, colori e prezzi. Tutte le informazioni restano sul device del visitatore, che potrà così anche successivamente approfondire la conoscenza del prodotto e acquistarlo online. DIGITAL CONNECTIONS AND INTERACTIONS — Per l’edizione 2017 Archiproducts Milano offre una nuova 'Design Experience', con oggetti connessi, interazioni digitali e realtà aumentata. E' marketing di prossimità, ma anche Internet of Things. E’ il futuro dei progetti e-commerce e retail, della casa, ma anche dell'Architettura e dell'Interior design. Nel building di via Tortona 31 gli arredi parlano con le persone. Sembrerebbe una provocazione ironica, ma è già realtà, più di quanto riusciamo ad averne consapevolezza. Si tratta di ciò che oggi viene definito ‘Phygital’: un nuovo passaggio dal fisico al digitale, in una sintesi osmotica in cui i due mondi si contaminano reciprocamente. I prodotti che danno forma al nuovo setting interagiscono con i visitatori dialogando con loro, ovvero raccontando tutto di sé per mezzo di strumenti digitali. A NEW RETAIL CONCEPT — “Stiamo esplorando un nuovo concept di retail – commenta Enzo Maiorano, co-founder del network – in cui l’esperienza del prodotto conta più della semplice conoscenza visiva: il visitatore può acquisire molte più informazioni rispetto a quelle che gli fornisce il singolo prodotto esposto. Si tratta della prima fase del percorso di avvicinamento tra il visitatore e l’oggetto, che prosegue anche successivamente attraverso i device tecnologici. In tal modo sarà anche facilitato il passaggio all’acquisto online ”. A FEW INFORMATION — Pagina dedicata su Archiproducts Milano http://milano.archiproducts.com/en/archiproducts-scan/ http://milano.archiproducts.com/archiproducts-scan/ ------------- Fotogallery http://milano.archiproducts.com/edizione-2017/ ------------ Video https://www.youtube.com/embed/tUoZasJYjPc?rel=0&controls=0&showinfo=0 ------------- News Le news su Archiproducts che parlavano della App Archiproducts Scan sono state lette circa 15.000 volte IT http://www.archiproducts.com/it/notizie/talking-furniture-ad-archiproducts-milano-gli-oggetti-sono-connessi_57223 http://www.archiproducts.com/it/notizie/a-milano-va-in-scena-lo-store-di-nuova-generazione_57327 http://www.archiproducts.com/it/notizie/interazioni-digitali-e-networking-in-uno-spazio-reale_57553 http://www.archiproducts.com/it/notizie/archiproducts-in-via-tortona-e-design-experience_57528 EN http://www.archiproducts.com/en/news/talking-furniture-objects-provide-information-at-archiproducts-milan_57223 http://www.archiproducts.com/en/news/new-generation-store-in-milan_57327 http://www.archiproducts.com/en/news/digital-interactions-and-networking-in-a-real-place_57553 http://www.archiproducts.com/en/news/archiproducts-in-via-tortona-is-design-experience_57528 ------------- Downlaod L’app è stata scaricata circa 600 volte tra iOS e Android, con circa 7000 impressioni su iOS e Google play store ------------- Social Circa 20.000 utenti raggiunti nelle comunicazioni che riguardavano anche Archiproducts Scan ------------- 200 Beacon installati ------------ 12.000 visitatori ad Archiproducts Milano durante la Milano Design Week

english

PHYSICAL TO DIGITAL: 
PRODUCTS INTERACT WITH HUMANS IN A NEW “DESIGN EXPERIENCE” — The 2017 Archiproducts Milano edition offers a new “Design Experience” with connected objects, digital interactions, and augmented reality.
 With the Archiproducts Scan App, each object on display releases a ‘cookie’ showing specs, the variants, available colors, and prices. All the information is saved on the visitor’s device. They could later get to know more about the product and purchase it online. DIGITAL CONNECTIONS AND INTERACTIONS — All exhibited objects – both those giving shape to the workspace and those designing the ideal living space proposed in the shop – are ‘connected’ with the visitors. Thanks to digital instruments objects are able to ‘communicate’ with visitors, telling everything about their history This is what today is defined ‘Phygital’, a new passage from physical to digital in an osmotic synthesis in which these two worlds mutually contaminate. The connection between objects and visitors is possible thanks to the app ‘Archiproducts Scan’, allowing to ‘shazam’ the exhibited furniture. A NEW RETAIL CONCEPT — “We are currently exploring a new retail concept – explains Enzo Maiorano, co-founder of the Archiproducts – in which the product experience is more important than the mere visual knowledge: visitors can acquire much more information than those given by a single exhibited product. This is the first step of a path bringing visitors and objects closer, which is further developed with the help of technological devices. In this way also buying products online will be much easier”. A FEW INFORMATION — Video https://www.youtube.com/embed/tUoZasJYjPc?rel=0&controls=0&showinfo=0 ------------- Minisite Scan App for Archiproducts Milano http://milano.archiproducts.com/en/archiproducts-scan/ http://milano.archiproducts.com/archiproducts-scan/ ------------- Photogallery http://milano.archiproducts.com/edizione-2017/ ------------ Video https://www.youtube.com/embed/tUoZasJYjPc?rel=0&controls=0&showinfo=0 ------------- News News related to the app have been read more than 15k views in one week IT http://www.archiproducts.com/it/notizie/talking-furniture-ad-archiproducts-milano-gli-oggetti-sono-connessi_57223 http://www.archiproducts.com/it/notizie/a-milano-va-in-scena-lo-store-di-nuova-generazione_57327 http://www.archiproducts.com/it/notizie/interazioni-digitali-e-networking-in-uno-spazio-reale_57553 http://www.archiproducts.com/it/notizie/archiproducts-in-via-tortona-e-design-experience_57528 EN http://www.archiproducts.com/en/news/talking-furniture-objects-provide-information-at-archiproducts-milan_57223 http://www.archiproducts.com/en/news/new-generation-store-in-milan_57327 http://www.archiproducts.com/en/news/digital-interactions-and-networking-in-a-real-place_57553 http://www.archiproducts.com/en/news/archiproducts-in-via-tortona-is-design-experience_57528 ------------- Downlaod 600 downolads among iOS and Android, 7000 impressions on iOS and Google Play Store ------------- Social Almost 20.000 users reached by the social media activities ------------- 200 Beacon ------------ 12.000 visitors at Archiproducts Milano during the Milan Design Week

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