Interaction Mobile, Experience & Responsive DesignOther categories:
Realizzazione tecnica, Sound Design
Mix The City is an interactive music video composer that allows you to explore a city through its inhabitants and the music they produce. From the early stage concepts we knew the project had the potential for us to reinvent the way we explore music and culture on a digital platform. Mix The City stretched the boundaries of technology across devices, we had the challenge of building a platform that allowed for concurrent video and audio to play simultaneously across mobile, iPad and desktop. THE WEBSITE: Following on from the success of Youtube sensation Kutiman whose project Thru You gained him over 1,000,000 hits we were approached by British Council and The Space with agency Flying Object's initial concept of building a digital platform to present Kutiman's videos: Mix The City. The brief was to build an interface that allowed users to explore the musical cityscape of a city through its inhabitants and mix and generate their own tracks. Mix The City lets you compose tracks in the very same process as Kutiman all the audio within Mix The City was taken from musicians residing in Tel Aviv, allowing you to explore and navigate the city through the music of the people who live there. The project now counts 5 cities, one in development (go live date estimated on 29th of September), one more city scheduled to go live by the end of the year and Mix The City India, a spin off of the main project, is planned to be developed at the beginning of next year. Mix The City lets you compose tracks in the very same process as Kutiman who reassembles other peoples music to create his unique songs. All the audio within Mix The City was taken from musicians residing in Tel Aviv, allowing you to explore and navigate the city through the music of the people who live there. A SIMPLIFIED EXPERIENCE: The creation of tracks have been made as simple as possible and the experience plays to the strengths of the device you are viewing the site on. The desktop version utilises the keyboard and users can switch between samples quickly, allowing for a greater freedom when creating their track. Operation on mobile and tablet devices is a simple touch gesture, interaction has been minimised wherever possible. CANVAS TECHNOLOGY: In order to make the experience work on mobile we have used canvas technology. This creates the illusion of video in an environment that won’t allow multiple video to play at the same time. Instead the user is presented with an image sequence that perfectly matches up to the audio sample on the track that is being played.
Roll Studio is an award-winning digital production company specialising in the front and backend of website production and digital services. With a reputation for being experienced, reliable, methodical, and passionate, we have been trusted by some of the largest names in the business for over 8 years. Creativity is a core tenet of our work, and as such we offer a full digital service and can supply development to projects in need of quality programming.