Genialloyd | Mobile App

DDD - Genialloyd | Mobile App
Category:

Apps

Other categories:

Installazioni, User Interface Design (UI)

italiano

Obiettivi Offrire un servizio ai clienti Genialloyd (e prospect), ma anche comunicare l’idea di un brand vicino e smart, che si differenzi dal mero prodotto assicurativo. Target Soprattutto i clienti Genialloyd, ma anche tutti coloro che vogliono accedere a servizi utili – come, per esempio, l’allerta grandine. Approccio strategico Abbiamo voluto offrire un plus differenziante a tutti i clienti Genialloyd, attraverso uno strumento di utility, estremamente pratico, semplice e user friendly. Gli utenti hanno a disposizione, in un unico touchpoint, diversi servizi di assistenza e supporto nei momenti di bisogno quando si è alla guida, come: - Verifica RCA - Denuncia di un sinistro - Ricerca di una carrozzeria vicina - Allerta grandine (introdotto l’anno scorso) - Call diretta a carro attrezzi - Un esperto incidenti disponibile h24. Intervento creativo Abbiamo recepito e sviluppato le brand guideline per realizzare un’interfaccia moderna ed intuitiva, oltre ad una User Experience estremamente facile e intuitiva – confermata dai 330.000 download totali.

english

Objectives To offer a service to Genialloyd clients (and prospective clients), but also to communicate the idea of being a smart and “always by your side” brand that is unique because of its simply assuring product. Target Especially Genialloyd clients, but also those who want to access useful services (for example, the hailstorm alert.) Strategic Approach We wanted to offer a distinguished plus to Genialloyd clients through a utility instrument, one that’s extremely practical, simple and user friendly. The users have at their disposition a unique touchpoint, diverse assistance services and on-the-road support, such as: - Insurance checks - Accident reports - Body shop locators - Hailstorm alerts (introduced last year) - Direct tow truck calls - An accident expert available 24 hours a day Creative Intervention We have adopted and developed brand guidelines in order to create a modern and intuitive interface, as well as an extremely easy and intuitive User Experience – confirmed by 330.000 total downloads.

Caffeina

Caffeina is a Creative Digital Agency focused on integrated digital marketing projects. It specialises in Strategy, Marketing, Technology, Creativity and Insight, to provide a holistic communicative approach to all projects that it creates. Caffeina is a key partner for brands that want to achieve an integrated digital strategy across Web, Social Media and Mobile, and works to establish long-term partnerships, with an approach that is customer-centric and delivers real value.